Under Armour: Performance Training & Sportswear
Under Armour is a sportswear brand focused on performance apparel, training gear, and athletic footwear. This guide covers Under Armour’s history, innovations, top products, pros/cons, and FAQs.
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Under Armour built its reputation on performance apparel engineered to wick sweat and enhance training. Today, it’s a global brand delivering shoes, sportswear, and accessories trusted by athletes and fitness enthusiasts alike.
A Brief History of Under Armour
Founded in 1996 by former football player Kevin Plank, Under Armour started with the idea of a moisture-wicking compression shirt that kept athletes cool and dry. The brand grew rapidly in the 2000s, challenging Nike and Adidas with its performance-first focus.
Now, Under Armour is a household name in training gear, with products spanning apparel, footwear, and connected fitness.
Why Choose Under Armour
Performance Fabrics: Moisture-wicking HeatGear® and warm ColdGear®.
Training Focus: Designed for gym, field, and court use.
Footwear Innovation: Running and training shoes with UA HOVR™ cushioning.
Affordability: More accessible pricing than some competitors.
Popular Under Armour Products
- HeatGear®: Lightweight, sweat-wicking apparel for hot conditions.
- ColdGear®: Thermal gear for cold-weather performance.
- UA HOVR™: Cushioning system for running and training shoes.
- Curry Brand: Signature basketball line with Steph Curry.
- Project Rock: Collaboration with Dwayne “The Rock” Johnson.
- Compression Gear: Training apparel designed for support and recovery.
Styling with Under Armour
Under Armour is built for performance but works in athleisure looks. Compression shirts and joggers fit seamlessly into gym-to-street outfits. Curry Brand basketball shoes and Project Rock training apparel add bold, athletic style both inside and outside the gym.
Shopping Tips
- Choose Gear by Climate: HeatGear for hot weather, ColdGear for winter training.
- Shoe Tech: Look for UA HOVR™ cushioning for running comfort.
- Signature Lines: Curry and Project Rock collections offer performance with personality.
- Sales: UA outlets and seasonal sales are great for discounts.
Pros & Cons
✅ Strong focus on training and performance
✅ Affordable compared to luxury sportswear
✅ Moisture-wicking and thermal innovations
✅ Popular athlete collaborations
❌ Less lifestyle crossover than Nike/Adidas
❌ Mixed traction in the fashion-forward sneaker market
Quick Specs
- Category: Sportswear & Athletic Footwear
- Founded: 1996
- Known For: HeatGear, ColdGear, HOVR shoes, Project Rock, Curry Brand
FAQs
What is Under Armour best known for?
Under Armour is best known for its performance apparel like HeatGear and ColdGear, as well as training shoes and athlete collabs.
Is Under Armour affordable?
Yes. Under Armour is generally priced lower than Nike and Adidas while still offering strong performance.
Are Under Armour shoes good?
Yes. UA running and training shoes, especially with HOVR cushioning, are comfortable and supportive.
Does Under Armour run true to size?
Most Under Armour apparel and shoes run true to size, with compression gear designed for a tighter fit.
Who are Under Armour’s athlete partners?
Steph Curry (basketball) and Dwayne “The Rock” Johnson (training) are two of UA’s biggest athlete partners.
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